The story of Y-ATG is a powerful tale of specialized expertise, backed by the immense 100-year legacy of its parent company, the global giant Yokohama Rubber Co. Ltd. It is a journey dedicated to providing advanced tire solutions, a mission brought to life through its flagship brands—Alliance, Galaxy, and Primex—which have become trusted names in over 120 countries worldwide.

    At the very heart of their identity is a deep and unwavering commitment to Customer Centricity. This is not just a story about tires; it is a tale of a company that puts the customer at the center of every activity. It is a promise to deliver solutions that go beyond the expected, a commitment powerfully demonstrated by their focus on the Total Cost of Ownership (TCO), ensuring their products deliver maximum profitability for the user.

    This customer-first approach is powered by a unique blend of global strength and local expertise. It is a story of regional sales and support teams providing prompt, on-ground responses, and a product management team acting as the crucial "eyes and ears" to identify and solve the real-world pain points of their customers. They reject a "one-size-fits-all" mentality, instead embracing an entrepreneurial spirit and a sense of urgency to create customized products that deliver exceptional efficiency and performance under unique working conditions.

    This innovative spirit is fueled by a formidable R&D capability, leveraging Yokohama's century of experience and hundreds of patents. It is a tale brought to life in three state-of-the-art manufacturing plants, where stringent checks ensure that the best quality is delivered, every time.

    Today, with an incredible range of over 3,500 products covering every conceivable application—from agriculture and forestry to construction and mining—the story of Y-ATG is one of a true "one-stop" partner. It is a testament to their long-standing partnerships with leading distributors and OEMs, a promise to keep their customers one step ahead, and the reason they have become the preferred brand of choice across the globe.

 

Year Founded: 2007

Main Products: Tire

Brand: Galaxy, Primex, Alliance

Country of Origin: Netherlands

Facebook Account: https://www.facebook.com/yokohamaatg

Website: www.atgtire.com

Address: Herikerbergweg 181, 1101 CN Amsterdam, Netherlands

Contact No.: +31202184775

Email: info.european@atgtire.com