Ausonia's long and distinguished history is deeply rooted in Maniago, a small town nestled at the foot of the PreAlps in Italy's FriuliVenezia Giulia region, an area renowned for its ancient blacksmithing tradition. As far back as the 15th century, skilled local knifemakers were suppliers to the troops of the Venetian Republic. Central to this local industrial heritage was the Nanutti Beltrame family, who, in the late 19th century, established the area's first equipped metallurgical workshops, known as ‘battiferri’. This pioneering spirit culminated in the family setting up their company in 1919—the very first of its kind in Maniago—marking the beginning of a legacy that now spans 106 years.

    A pivotal moment in the company's journey occurred in 1930 with the creation of the Ausonia brand. This brand has since established its position over the decades and is today acknowledged worldwide as a symbol of quality. The name "Ausonia" itself is rich in classical history, being the name the ancient Greeks gave to the lands of the Italic peninsula, deriving from Ausonio, son of Ulysses and the sorceress Circe, the legendary king of the Ausoni people. Accompanying the brand name is a strong and recognizable symbol: a rampant lion, inspired by the Lion of Saint Mark frescoed on the façade of Palazzo D'Attimis in Maniago. This fresco was painted in 1570 by Pomponio Amalteo, a pupil and soninlaw of the renowned artist Giovanni Antonio de’ Sacchis, also known as ‘il Pordenone’.

    Ausonia demonstrated remarkable foresight early in its development. By the 1940s, ahead of many contemporaries, the company began to invest strategically in communication, associating its brand with evocative illustrations and even sponsoring the local football team. The 1970s marked a period of significant expansion: the Ausonia product range grew to include a new line of tools and equipment for the building industry, complementing its existing agricultural line and its offerings of cutlery, kitchen utensils, and houseware. During this decade, the company also began to focus more intently on foreign markets and increased its advertising activities in trade publications.

    The 1980s saw the formal commencement of Ausonia's internationalization process, with the forging of new business relations with international partners and the strategic outsourcing of some product manufacturing. Participation in trade fairs was also intensified, including prominent events like SAIE in Bologna, sometimes in partnership with other brands such as the Spanish Bellota. More recently, the company celebrated its centenary in 2019. True to its forwardlooking ethos, Ausonia transformed this incredible milestone into a new starting point, embarking on a path of modernization aimed at navigating an even broader market scenario filled with new opportunities.

    Today, Ausonia continues to thrive by merging the invaluable heritage of craftsmanship, preserved for countless generations, with cuttingedge manufacturing technologies. This synergy enables the company to produce an exceptionally wide range of tools and equipment designed for both professionals and enthusiasts across various sectors, including agriculture, gardening, building, cooking, and outdoor activities.

 

Year Founded: 1919

Main Products: Garden Powertools

Brand: Ausonia

Country of Origin: Italy

Facebook Account: https://www.facebook.com/profile.php?id=100088170912450

Website: www.ausoniatools.com

Address: Via Molini, 11, 33085 Maniago PN, Italy

Contact No.: +39042771251

Email: marketing@ausoniatools.com