Blue Bird Industries Fabbrica Motor Srl

June 03, 2025

Blue Bird's philosophy is encapsulated in the phrase "Naturally together," reflecting a deep commitment to unity within the company, with its valued retailers, and alongside everyone who uses its products. For Blue Bird, being close to nature and people is paramount. This ethos is further symbolized by its new logo, which draws from the company's history and, with dynamic and decisive lines, speaks to its technical expertise, practical solutions, and innovative capacity, positioning Blue Bird as a steadfast partner for shared progress.

The company is driven by a strong determination: every individual using a Blue Bird machine must experience immediate benefits, complete satisfaction, significantly facilitated work, and comprehensive pre-sales and after-sales support. Each piece of equipment is designed and intended to be a reliable and loyal partner, just like Blue Bird itself.

The company’s journey began in December 1978, marking 46 years of dedication to the industry. It was founded as a producer of brush cutters and lawn edgers equipped with internal combustion engines of its own design. The positive market impact of these initial machines quickly prompted Blue Bird to invest in new moulds and equipment, thereby expanding its range. Throughout the following years, the company continued to diligently update and broaden its product offerings. A significant milestone in this growth was the 2005 acquisition of the production for an entire line of wheeled brush cutters catering to professional and semi-professional users, a move that proved to be a great market success.

Today, Blue Bird's constantly updated product portfolio is extensive, featuring petrol engines, brush cutters, lawn edgers, lawn mowers (various types), vacuum cleaners/blowers, hedge trimmers, lawn tractors, bio-shredders, chainsaws, winches, log splitters, pruners, scissors, olive shakers, earth augers, motor tillers, carriers, motor pumps, and a wide array of accessories. A key recent addition is a line of machines powered by long-lasting, interchangeable lithium batteries. Furthermore, in response to new European regulations aimed at limiting the emission of unburned gases into the atmosphere from engines, Blue Bird has proactively designed and developed a new range of five environmentally friendly engines, underscoring its commitment to sustainable innovation.