The story of AUSA is a remarkable 69-year saga of business success, a tale that began in 1956 not in a corporate boardroom, but with the dream of four friends—Maurici Perramon, Antoni Tachó, Guillem Tachó, and Josep Vila. United by a shared love for engines, they founded a company that would evolve from a local workshop into a global leader selling vehicles in 90 countries across 5 continents.

    At the very heart of their identity is a masterful ability to reinvent and pioneer. The journey began with the production of the PTV microcar, a symbol of quality and comfort. However, in 1961, with a clear vision for the future, the founders made a bold pivot that would define their legacy: they switched their focus to the construction sector. They popularized the dumper so effectively that the brand name became the generic term for the machine itself—people didn't ask for a dumper; they asked for "an ausa."

    This spirit of innovation reached new heights in 1967, when AUSA achieved a historic milestone: the introduction of the world's first all-terrain forklift, the CE 800. This groundbreaking invention set the trajectory for the company, establishing them as the undisputed experts in compact, rough-terrain industrial vehicles.

    The modern AUSA story is one of strategic expansion and technological leadership. It is a tale of a company that has produced over 100,000 units, established subsidiaries from California to Germany, and forged powerful manufacturing partnerships with global giants like JLG.

    Today, their narrative is focused on the future of the job site. In 2022, AUSA launched its first range of electric vehicles, equipping their renowned dumpers and telehandlers with advanced Li-ion batteries to last a full shift. After nearly seven decades, the story of AUSA is a promise of a compact, robust, and innovative solution, driven by the same shared ambition that started it all.

 

Year Founded: 1956

Main Products: Dumpers, Forklifts, Telehandlers, Electric Range

Brand: AUSA

Country of Origin: Spain

Facebook Account: https://www.facebook.com/AUSAcenter

Website: https://www.ausa.com/

Address: Carrer de Castelladral, 1, 08243 Manresa, Barcelona, Spain

Contact No.: +34938747311

Email: ausa@ausa.com