The story of HARLO is a narrative of American industrial grit and wartime ingenuity, a journey that began in the early 1940s in a back alley in Grand Rapids, Michigan. While the world was at war, HARLO was at work, forging its identity by manufacturing vertical mast assemblies for the US Navy. What started as a critical contribution to the war effort evolved into a peacetime legacy, establishing a name that would become synonymous with quality and dependability in the rough terrain forklift industry.

    At the very heart of their identity is a transition from component maker to machine builder. For decades, HARLO was the power behind other brands, manufacturing mast and counterweight kits for tractors. However, the narrative shifted in the 1980s through a pivotal partnership with John Deere. This collaboration allowed HARLO to build its first completely in-house production unit, transforming them from a supplier of parts into a manufacturer of complete, rugged solutions.

    This is a story of heavy metal value. HARLO distinguishes itself by holding fast to traditional values in a modern world: heavy gauge all-steel construction. They refuse to cut corners with plastic or lightweight materials. The HP Series represents the pinnacle of this philosophy, offering low-end torque and increased lift capacity designed to master the roughest terrains. They understand that for their owners, a forklift is an investment, and HARLO promises the highest return on that investment by ensuring the machine spends more time on the job and less time in the shop.

    This is a story of American-made reliability. HARLO’s reputation is built on strong dealer relationships across North America and a knowledgeable service department that ensures longevity. They build machines with the understanding that efficiency equals profitability.

    Today, the story of HARLO is one of a standard-bearer for the vertical mast industry. It is a promise that when you see a HARLO on a job site, you are looking at a machine born from a legacy of service, built with American steel, and engineered to outlast the work it was bought to do.

 

Year Founded: 1940

Main Products: Forklifts

Brand: Harlo

Country of Origin: USA

Facebook Account: https://www.facebook.com/HarloForklifts

Website: https://www.harlo.com/

Address: 4210 Ferry St SW, Grandville, MI 49418, United States

Contact No.: +16165380550

Email: sales@harlo.com