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Brief Description: The Carraro story began in 1932 with a clear and
ambitious goal: to improve the quality of life and work for farmers, a vision
that has now guided the company for 93 years. A significant early milestone
was the development of their first self-seeding machine in 1951, aptly
referred to as "Carraro's first 'sprout'," a machine designed to
facilitate and accelerate one of agriculture's most crucial processes. The
company ventured into tractor production in the 1950s, a period marked by the
dynamic entrepreneurial spirit of Mario Carraro, who, at a very young age
after graduating from high school, took the helm of the company. This era saw
the birth of their first iconic "Tre Cavallini" tractor in 1958. Carraro tractors underwent rapid evolution, and in
1964, they achieved a world-first by introducing models with four-wheel
drive. This innovation significantly enhanced vehicle stability and provided
superior grip, proving invaluable on rough terrain and steep slopes. A
pivotal strategic shift occurred in 1973, amidst a period of profound
restructuring in the world of agricultural mechanization. Recognizing the
changing landscape, Carraro decided to diversify its strategy and focus its
core production on the heart of the vehicles themselves: axles and
transmissions. This led to the establishment of the dedicated Carraro axles
and transmissions division, which continues to design and develop
sophisticated transmission systems for agricultural machines and construction
equipment, skillfully integrating mechanics, hydraulics, and electronics to
guarantee optimum vehicle efficiency. This new strategic direction quickly enabled Carraro
to become a partner of reference for the world's leading manufacturers of
agricultural machinery and earthmoving equipment. By 1985, having sold over
100,000 axles, Carraro was recognized as a world leader in the axles and
transmissions sector. The introduction of the Kaizen method for continuous
improvement in the 1980s further optimized resources and eliminated
inefficiencies. The resultant high growth rate in production spurred the
decision to inaugurate new specialized affiliated divisions, with plants
located in the provinces of Padua, Rovigo, and Maniago merging to form the
unified Carraro Group. A further strategic move occurred on December 27,
1995, when the holding company Carraro S.p.A. was listed on the Milan Stock
Exchange. This marked a new turning point, initiating a path of significant
growth and production expansion that extended well beyond Italy's national
borders. The internationalization phase was formally launched in 1997 with
the establishment of their first industrial plant in India. In a short time,
Carraro's production platform expanded further, reaching North and South
America by the year 2000. The peak of this international expansion phase
occurred between 2006 and 2007, with the establishment of the Carraro
Technologies India R&D Centre and the inauguration of a new plant in
Qingdao, China. Throughout this global expansion, Carraro has adhered to its
"local for local" approach, viewing it as the best way to be
attentive to the nuances of different markets and respond to specific local
needs, all while maintaining a cohesive global vision. The company maintained
a transparent relationship with the financial community during its time as a
listed entity, prior to its delisting in early 2023. Carraro demonstrated resilience by successfully
navigating the global industry crisis that began in 2008, managing not only
to weather the storm but also to continue its growth trajectory. Research for
new solutions persisted, leading to the 2010 launch of Agricube, an
innovative range of specialized tractors designed for vineyards and orchards.
The Agricube line represented a significant change for those working in the
farming world, featuring a transformed machine design with new shapes and a
notable shift in color from the historic red to a more modern grey. Today,
Carraro tractors remain an optimal solution for contemporary fruit and vine
cultivation. Apart from their own Carraro line, the company also leverages
its well-established expertise in the design and production of complete
vehicles to manufacture tractors for leading names in the sector, such as
John Deere, Massey Ferguson, Claas, Valtra, and Antonio Carraro, and offers a
vast range of associated engineering services. In a global context that continues to evolve,
Carraro S.p.A. took a significant step in November 2011 to unify its global
workforce of over 4,000 people by launching the Carraro Values programme.
Recognizing the importance of having well-incorporated and widely shared
common principles, this initiative aimed to move beyond an oral tradition
where the corporate culture was previously handed down by osmosis. Through
this program, Carraro was able to reach a new level of shared awareness, one
that can be consistently applied at all levels and across all global
latitudes. It represents an ongoing path that continues in the everyday life
and conduct of their people, fostering a strong, unified identity under the
powerful conviction that "We are Carraro.” |
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Year Founded: 1932 |
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Main Products: Gears |
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Brand: Carraro |
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Country of Origin: Italy |
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Facebook Account: https://www.facebook.com/carrarogroup/ |
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Website: www.carrarotractors.com |
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Address: Viale del Lavoro, 1, 45100 Rovigo RO, Italy |
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Contact No.: +390425403611 |
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Email: info@carrarotractors.com |
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